Deadline revealed the cast of Sigil as Concourse Media launched sales at the American Film Market. Spelling Communications client Lola VFX is producing the film and handling post-production and visual effects.

Wendy Mason, senior director of strategy at Spelling Communications client Moroch, told Digiday, “Many clients are holding their breath until we know the outcome of the mid-terms.”

That’s the bet at Bilt. CMO Zoe Oz told Business Insider she’s putting more behind merch, live events, and entertainment because traditional advertising is losing its power. The catch is that these efforts are much harder to measure than paid ads.

Spelling Communications placed Moroch in Digiday, with Chief Media Officer Jacqueline Hoyos explaining how midterm political spending is squeezing local and regional advertisers during the holiday season.

A new episode of Ian Failes’ Great Moments in Effects History, from befores & afters, looks back at how Captain America: The First Avenger pulled off the transformation. The team used body doubles and Lola VFX’s 2D compositing to turn a bulked-up Evans into the slight Steve Rogers audiences saw on screen.

Spelling Communications Client Moroch Featured in Ad Age for McDonald’s “McMamalona” Campaign

Spelling Communications client Moroch, the Dallas-based independent advertising agency, was recently featured in Ad Age for its creative McDonald’s “McMamalona” campaign celebrating Chicano culture in California’s Central Valley.

The campaign transformed a Stockton McDonald’s restaurant into a community landmark with a vibrant mural inspired by the region’s custom-truck culture. Created in collaboration with local artists, the initiative extended across video, print, social media, and limited-edition packaging.

The Ad Age recognition highlights Moroch’s “Local Changes Everything” philosophy, demonstrating how culturally relevant advertising can connect national brands with local communities.

Spelling Communications client Lola VFX is producing its first feature, the supernatural horror film SIGIL, Reel 360 reports. The company is teaming with Cinemaways, Get It Made, and Concourse Media, which will also handle global sales.

In a column for Post Magazine, Edson Williams, founder and VFX supervisor at Spelling Communications client Lola VFX, says producers and studios are increasingly asking his team to rescue poor AI work from other vendors. Often, there’s no easy fix. The shots have to be redone from scratch.

In a new MediaPost column, Moroch CEO Matt Powell, whose agency is a Spelling Communications client, says AI-generated language now shows up in nearly every RFP. Identical wording often appears across documents from different clients.

Visual effects and post-production studios earn press by telling the story behind the work—how a shot was achieved, the creative and technical problems solved, and the artists who made it happen—and by pitching the right entertainment and trade outlets at the right moment in a project's lifecycle.

Nonprofits can earn meaningful media coverage on a modest budget by leading with compelling human stories, building genuine relationships with local reporters, and tying their mission to timely news because earned media rewards authenticity and urgency far more than spending power. You don't need a large advertising budget to be visible; you need the right stories, told to the right people, at the right time. Here's how mission-driven organizations punch above their weight in the press.

Friday nights in Texas are all about high school football games so when one brand found they were losing sales to a competitor during those coveted times, they turned to marketing to problem solve. 

Working with Moroch Partners and tapping into the Dallas-based advertising agency’s “local changes everything” philosophy, they developed a “Friday Night Fries” campaign designed to connect with the community. It worked.

A PR firm earns attention and trust for your business by securing media coverage, shaping your public messaging, positioning your leaders as experts, and protecting your reputation. Unlike advertising, which you pay to place, public relations earns its influence through credibility—getting independent journalists, publications, and audiences to take your story seriously. If you've ever wondered what you're actually hiring when you hire a PR firm, here's the clear version.

The best way to choose a PR firm in Los Angeles is to look past the pitch and evaluate four things: relevant industry experience, the seniority of the people who’ll actually do your work, real media relationships, and a clear way to measure results.

Ad agencies that invest in public relations win more new business because PR builds the visibility, credibility, and thought leadership that clients look for before they ever send an RFP.

We’re proud to share that Lola VFX was recently featured on KTLA, offering viewers a behind-the-scenes look at the artistry and innovation behind today’s most compelling cinematic moments.

Spelling Communications will be included in DesignRush’s upcoming ranking of the Best Los Angeles PR Firms, recognizing leading agencies in media relations, strategic communications, and brand storytelling across the region.

Halloween isn't just a time for costumes and candy—it's also a fantastic opportunity to give your brand a seasonal boost. A creative Halloween PR strategy can engage your audience, increase brand awareness, and even drive sales. But how do you ensure your message doesn’t get lost in the haunted hustle? Here are five tricks (and treats) to make sure your public relations efforts are a monster success this Halloween season!

Engaging with print reporters can be a powerful opportunity to share your brand’s message, but it requires a thoughtful approach to ensure your words come across clearly and effectively. Whether you're preparing for a sit-down interview or an impromptu phone call, the following tips will help you make the most of the conversation while avoiding common pitfalls.