Spelling Communications client Moroch, the Dallas-based independent advertising agency, was recently featured in Ad Age for its creative McDonald’s “McMamalona” campaign celebrating Chicano culture in California’s Central Valley.
The campaign transformed a Stockton McDonald’s restaurant into a community landmark with a vibrant mural inspired by the region’s custom-truck culture. Created in collaboration with local artists, the initiative extended across video, print, social media, and limited-edition packaging.
The Ad Age recognition highlights Moroch’s “Local Changes Everything” philosophy, demonstrating how culturally relevant advertising can connect national brands with local communities.
