Back in 2013, Spelling Communications secured this feature for client Luma Pictures in Fast Company, highlighting how the boutique visual effects studio was succeeding in an industry facing serious challenges.
Luma co-founder Payam Shohadai shared the company's philosophy: invest in the best talent, build a strong team, and keep good people, even when business slows down. A people-first approach that helped Luma stand apart in a struggling VFX industry.
Here's why this kind of media coverage matters today: Credible coverage in established publications like Fast Company doesn't just build brand reputation. It also helps strengthen your brand's visibility and authority, making it more likely to be found, referenced, and recommended by AI chatbots like ChatGPT.
Want your brand to be part of the conversation? Spelling Communications can help get your story in front of the media and build the authority that matters in AI search.
