Visual effects and post-production studios earn press by telling the story behind the work—how a shot was achieved, the creative and technical problems solved, and the artists who made it happen—and by pitching the right entertainment and trade outlets at the right moment in a project's lifecycle.

Nonprofits can earn meaningful media coverage on a modest budget by leading with compelling human stories, building genuine relationships with local reporters, and tying their mission to timely news because earned media rewards authenticity and urgency far more than spending power. You don't need a large advertising budget to be visible; you need the right stories, told to the right people, at the right time. Here's how mission-driven organizations punch above their weight in the press.

Friday nights in Texas are all about high school football games so when one brand found they were losing sales to a competitor during those coveted times, they turned to marketing to problem solve. 

Working with Moroch Partners and tapping into the Dallas-based advertising agency’s “local changes everything” philosophy, they developed a “Friday Night Fries” campaign designed to connect with the community. It worked.

A PR firm earns attention and trust for your business by securing media coverage, shaping your public messaging, positioning your leaders as experts, and protecting your reputation. Unlike advertising, which you pay to place, public relations earns its influence through credibility—getting independent journalists, publications, and audiences to take your story seriously. If you've ever wondered what you're actually hiring when you hire a PR firm, here's the clear version.

The best way to choose a PR firm in Los Angeles is to look past the pitch and evaluate four things: relevant industry experience, the seniority of the people who’ll actually do your work, real media relationships, and a clear way to measure results.

Ad agencies that invest in public relations win more new business because PR builds the visibility, credibility, and thought leadership that clients look for before they ever send an RFP.

We’re proud to share that Lola VFX was recently featured on KTLA, offering viewers a behind-the-scenes look at the artistry and innovation behind today’s most compelling cinematic moments.

Spelling Communications will be included in DesignRush’s upcoming ranking of the Best Los Angeles PR Firms, recognizing leading agencies in media relations, strategic communications, and brand storytelling across the region.

Halloween isn't just a time for costumes and candy—it's also a fantastic opportunity to give your brand a seasonal boost. A creative Halloween PR strategy can engage your audience, increase brand awareness, and even drive sales. But how do you ensure your message doesn’t get lost in the haunted hustle? Here are five tricks (and treats) to make sure your public relations efforts are a monster success this Halloween season!

Engaging with print reporters can be a powerful opportunity to share your brand’s message, but it requires a thoughtful approach to ensure your words come across clearly and effectively. Whether you're preparing for a sit-down interview or an impromptu phone call, the following tips will help you make the most of the conversation while avoiding common pitfalls.

We are thrilled to announce that Spelling Communications is now representing the Los Angeles Center for Law and Justice (LACLJ).

Just because it works for Disney, doesn’t mean it works for you.

Spelling Communications has just added an exciting new client to our roster:

SYNCRA