Digital PR
Our traditional public relations service focuses on securing general press coverage, including newspapers, magazines, TV and radio news. With our Digital PR service, we exclude those hard-to-get media points and focus on garnering an abundance of smaller, more targeted online opportunities that expand your online presence and work to aid digital and SEO performance. Platforms includes podcasts, blogs, vlogs, Youtube reviews, streamers, online news sites, and quite frankly, whatever they come up with next. This allows us to build your brand awareness through a micro-targeted lens while offering you a more affordable retainer rate.
Social Media Management
Social media provides an affordable, personal, and scalable way to attract donors, influencers and advocates. Spelling Communications will create robust social media-marketing programs that utilize platforms like: Twitter, Facebook, Instagram, LinkedIn, and Youtube. Audience engagement through social channels takes the form of: Creating Engaging Content, Posting News-Related Updates and Promotional memes. We will also monitor the comments sections and work with you to engage your audience.
Email Marketing
Email marketing is the backbone of the digital marketing mix. A solid email outreach plan, properly executed can offer a return of 40%. It can be used thoughtfully to build loyalty and trust in your brand. Spelling builds a plan based on your specific needs, utilizes decades of experience to create the content and nurtures your email list. No list? Spelling can get you started with opt-in lists of potential customers looking to hear from you.
Online Advertising
Spelling Communications can make your online advertising campaign an extremely cost-efficient part of your marketing strategy. Unfortunately online advertising has become a monolithic labyrinth of offerings that can lead to redundancy and waste. Be it Facebook ads of pay-per-click on Google, we work with you to find your goals, identify the best path and create a campaign that leads to conversion and brand awareness.
Influencer Marketing
What is an influencer anyway? Basically, anyone on social media who has a sizable audience that trusts them. It could be a writer with a Twitter account, a You-Tuber who demonstrates cooking techniques or gives makeup tutorials - even your aunt who posts her vacation photos on facebook … and of course Instagram models.
Influencer marketing Is the fastest-growing strategy in marketing. 49% of consumers say they depend on Influencers for product recommendations. 86% of women Use social media for purchasing advice. 6 in 10 teens follow advice from online influencers over traditional celebrities. With influencer marketing, Spelling helps you build a consumer base that has faith and confidence in your brand.