Media Relations
This is the bedrock of our services. We aggressively place news, features and trend stories with a vast universe of print publications, broadcast outlets and online news sites. Highly specialized skills and services go into providing our clients with arguably the most effective media relations in the industry:

• Writing: A strict requirement within our agency is that all our account managers be accomplished writers. Creativity is the key to producing compelling press materials that will generate equally compelling media coverage. Creativity is also our
stock-in-trade.

• Placement: We are experts at aggressively selling story ideas and getting the
prominent feature coverage that can make a powerful impact on your target
audience. After many years of pitching hard hitting business stories, we're regarded
as a reliable source of news and information by the journalistic community. "News
sense" and determination are the critical differences between getting the
placement or not. We get it!

• Media Training: It's one thing to get editorial coverage; it's another thing to take full advantage of that coverage and use it wisely. Through thoughtful preparatory
training sessions and media coaching, we help our clients excel in interview situations and maximize the value of the coverage.