CEO Reputation Management
Spelling Communications has developed a highly specialized
and cost-effective application of media relations known
as CEO Reputation Management. Increasingly, it is the reputation
and visibility of a company’s CEO which is the primary
tool of corporate branding, customer adoption and investor
confidence. CEO Reputation Management can be the key differentiator
for companies looking to lift themselves out of the corporate
landscape…especially those on a tight budget. After
all, a pinpoint campaign to promote the vision and capabilities
of a CEO can be a less costly proposition than a multi-faceted
corporate PR program.
Recent research findings from prestigious firms like Yankelovich
Partners and Burson-Marsteller reveal how important CEO
Reputation Management has become in today’s business
environment. To wit:
- At least half of a company’s corporate reputation
is attributed to the public image of the CEO.
- The importance of CEO reputation as an influence on
key audiences has increased by
14 % over the previous two years.
- Nearly all financial and industry analysts surveyed
cited the CEO’s reputation as primary driver of
a company’s stock.
- 95% of financial analysts buy stock based on a CEO's
reputation …94% of analysts recommend a company's
stock because of the CEO.
If managed correctly, a CEO’s reputation can be one
of the most powerful ways imaginable to build brand awareness,
strengthen market share, increase shareholder value and
earn support in a time of crisis. Spelling Communications
can help you accomplish these critical goals. We have a
proven track record of consistently providing CEOs in a
variety of industry categories with prominent exposure on
top-tier national media. We also help develop and refine
the strategic talking points so necessary to ensure a successful
media interview.
For any company to be dominant in its industry, its CEO
must clearly communicate its reason- for–being to
the media, to consumers and to Wall Street. Spelling Communications
can make this a reality. We can put your CEO/spokesperson
in the national spotlight to evangelize your company, its
products and its vision.
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