Branding - Branding is vital to your company’s success. It defines your position in the marketplace and gives you a competitive edge. It’s the intellectual foundation on which everything is based. We are expert in the alchemy of brand strategy that makes all this happen. We’ll work with you to craft just the right messaging that makes your brand resonate with decision makers, influencers and referral sources. Value propositions, positioning concepts, vision statements and tag lines; these some of the tangible by-products of strategic thinking.

Media Relations - We aggressively place news, features, by-lines, commentary and trend stories with a vast universe of media outlets. We permeate print, broadcast & cable as well as new media like blogs and podcasts. Our specialty is developing big ideas that generate high profile feature coverage. We are equally adept in consumer, B-to-B, national and regional. We go from corporate branding to product rollouts to trade show support to financial PR to crises management. Our skills and experience deliver arguably the most effective media relations on the market.

Reputation Management - We help our clients to establish themselves as thought leaders in their markets. The reputation and visibility of a company’s CEO is a primary tool of corporate communications. Positioning and promoting the CEO (or other company spokesperson) as a business thought leader and visionary has direct and tangible outcome on the company’s market share, bottom line and valuation.

Analyst Relations - We influence senior analysts at top research firms to become “watchers” of your company through regular briefing sessions. This gets you included in key industry white papers and forums as well as having important analysts available for comment to journalists and institutional investors. This is an essential part of building credibility with shareholders.

Email Marketing - We lead and monitor email initiatives to place our clients in front of targeted audiences. If you don’t have a database, we’ll build you one through list procurement, data mining, email appending and other sophisticated and sometimes sneaky techniques. Outbound promotional and educational messages act as force multipliers for traditional media relations as well as social media presence.

Graphic Design – Our agency provides high quality graphic design work for print and online needs such as websites, advertising, collateral, fact sheets, primers and brand I.D. The effectiveness of design work is enhanced when it is part of a unified strategy from a single agency.

Newsletters – We gather information, write content and distribute concise company news vehicles dedicated to useful news and information for targeted readers. We keep it short (one or two pages), colorful and with great photos and artwork. Newsletters are distributed electronically or physically to numerous key audiences including:

• Strategic partners • Journalists

• Trade show attendees • Analysts

• Shareholders and investors • Employees

New Business Development - We can help you build a culture of business development success that enhances your existing sales force. The same skills that go into marketing communications also apply to accelerating sales performance; i.e. positioning, planning, outbound messaging, goal setting and performance evaluation. We help you to implant the right strategy and structure to get the wheels turning. If you are lacking sales staff, we’ll find the right fit with outside sales representation. We can also directly implement a lead generation program, using our own resources.

Business Writing – Powerful and convincing writing is at the core of any business communication. We excel at all aspects of the written word; bios, newsletters, speeches, whitepapers, by-lines, sales presentations, training materials, ad copy, direct mail, websites and blogs. If there’s anything we’ve left out, we’ve done that too. Sophisticated business writing is the lubricant for effective sales and marketing.

Public Speaking - An important aspect of awareness building and is arranging for key executives to speak at industry panels and symposiums, usually in the context of trade shows, executive summits and professional associations. These vertical conferences yield excellent new business opportunities. We can also connect you with the top speaking bureaus in the country for paid speaking engagements.

Social Media Analysis – The social media grid is now an unavoidable part of the public relations process. We help you navigate this burgeoning universe with strategic advise on corporate blog creation, posting topics, content repurposing, linking strategies and blog administration. We can also directly implement your social media presence by creating profile pages, generating online discussion, blog administration and rich content creation. Importantly, we can help you integrate your social media presence within the larger context of online and offline marketing.

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