Research
We can address all your research needs, from the most basic to extremely
complex. Our protocols include observation, case studies, focus groups,
interviews, telephone surveys and on-line polling as important first steps in
any strategic initiatives, such as branding, change management or marketing.
Trend Analysis
Acting on research requires interpretation of raw data and detecting vectors of
change. As industry watchers, we use research to detect patterns, identify
trends and target upcoming opportunities.
Branding Strategies
Brand strategy development is our hallmark service. We believe that branding is
the essential building block for establishing your company’s position in the marketplace. It is, quite simply, your most valuable asset. We
help you bring focus and meaning to your brand and, consequently, your company’s promise of quality. We then articulate the authentic narrative of your brand
through all customer touch-points for optimum exposure and influence.
Digital Workflow Analysis
We provide analysis and practical implementations of next generation digital
media workflow for film and TV production and post production companies. We prescribe unique combinations of hardware and software configurations that
pave the way for high performing and cost-effective digital workflow. Our service in this area runs the gamut from original consultation and studio
design to system installation, system integration and maintenance.
Analyst Relations
Spelling’s analyst relations team works closely with key analysts in the technology
research community to give our clients a voice in the process of assessing
market and technology trends. Being included in analyst whitepapers and
industry forums elevates our clients’ stature in the marketplace and enhances their bottom line.
Marketing Communications
Outbound communication of key messaging is a critical step in ensuring success.
Our parent company, Spelling Communications, is an experienced and
sophisticated marketing communications firm that is on-call to bring public
attention to your company, its offerings and core values. Having this built-in
communications engine is a unique and valuable benefit in working with Spelling
Consulting.
Change Management
Shepherding organizational change requires the same kind of analysis, strategy,
implementation and accountability as external marketing programs. We work with
senior management to help identify the changes necessary to keep an enterprise
viable and moving forward. We map out the best ways to articulate changing
directions in ways that educate and motivate the workforce and enable everyone
in the enterprise to capitalize on emerging opportunities.
Corporate Finance
Access to capital can be vital for implementing successful business strategies.
Whether the need is to buy/lease equipment, expand your operation, roll-out a
new marketing campaign, launch a new technology or buy a competitor’s business, Spelling Consulting has a network of financial partners in place to
match your needs with the right capital source. Specific forms of financial
services include:
> Business Valuation
> Debt/Equity Financing
> Financial Planning/Risk Management
